Cost of Sale

With this course Taktikon helps you to optimize traffic through the various Distribution Channels, such as your Brand Website, Tour Operators and the GDS’s. You learn how to calculate costs per distribution channel (Cost Of Sale) and get access to two tools that can help you position yourself against your competitors and calculates the net price per Distribution Channel. The day is filled with theory blended with practical exercises.

Tuesday 14th of November 2017 in Stockholm
Tuesday 12th of December 2017 in Amsterdam

Net Average Room Rate Calculation per channel
To calculate net earnings per Distribution Channel
Meta Search Sites, how do they work?
CPC transaction calculations
Natural and paid search results
How to create a good conversion rate on your website

Subjects to be discussed:
Meta Search explained, how these pages help to drive traffic to your website
Success Factors for a website
Distribution Channels and Channel Cost Analysis
Calculate the Cost Of sales by Distribution Channel
Use the distribution channels to drive traffic to your own Brand Website
Booking sources and the value of each source

Target Audience:
The course is for anyone who wants to use the different Distribution Channels in a commercial and strategic manner and want to understand how they work, such as:
Revenue Managers
Front Desk Managers and Receptionists
Reservation Managers and Reservation staff
Sales & Marketing Managers
General Managers and Hotel Managers
Group Sales Department
Commercial Managers

From €276,50 (Non Refundable) including course material, coffee breaks and lunch. VAT (if any) is not included.

About Taktikon Consulting
Taktikon is one of the leading Training and Consultancies within Revenue Management and Distribution, based in Stockholm and Amsterdam. Annemarie Gubanski founded the company in 2010...Read more---->
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Contact Us

SE-John Ericssons Gatan 13B, Stockholm
NL-Willemsstraat 99 D, Amsterdam

Tel SE: +46 (0)73 9044 222
Tel NL: +31 (0)6 55 81 00 86