With this course Taktikon helps you to optimize traffic through the various Distribution Channels, such as your Brand Website, Tour Operators and the GDS’s. You learn how to calculate costs per distribution channel (Cost Of Sale) and get access to two tools that can help you position yourself against your competitors and calculates the net price per Distribution Channel. The day is filled with theory blended with practical exercises.
Tuesday 14th of November 2017 in Stockholm
Tuesday 12th of December 2017 in Amsterdam
Net Average Room Rate Calculation per channel
To calculate net earnings per Distribution Channel
Meta Search Sites, how do they work?
CPC transaction calculations
Natural and paid search results
How to create a good conversion rate on your website
Subjects to be discussed:
Meta Search explained, how these pages help to drive traffic to your website
Success Factors for a website
Distribution Channels and Channel Cost Analysis
Calculate the Cost Of sales by Distribution Channel
Use the distribution channels to drive traffic to your own Brand Website
Booking sources and the value of each source
The course is for anyone who wants to use the different Distribution Channels in a commercial and strategic manner and want to understand how they work, such as:
Front Desk Managers and Receptionists
Reservation Managers and Reservation staff
Sales & Marketing Managers
General Managers and Hotel Managers
Group Sales Department
From €276,50 (Non Refundable) including course material, coffee breaks and lunch. VAT (if any) is not included.