Digital Marketing

In this Digital Marketing Course we will focus on the benefits, strategies and applications for marketing your hotel online. We will analyse online marketing activities by differentiating focus, purpose and results, using customer journey cases and data reviews. During the course we will also go through the practical implementation of a PPC Campaign, and how changes in the Ranking Algorithms, Metasearch and PPC Programs are affecting Distribution Strategies. This course also includes an introduction to the most important Social Media Channels and how Social Media is used in the Hotel Industry. We explore the most used Social Media Platform and form a strategy for your facility.

Wednesday 15th of November 2017 in Stockholm
Wednesday 13th of December 2017 in Amsterdam

Introduction to Digital Marketing
Past, Present and Future in Online Sales
Turning visitors into bookers on your Website (Conversion)
Search Engine Optimisation (SEO) explained
Shaping a successful digital marketing campaign
Google Analytics and Keyword Plans
Email Marketing and Customer Relationship Management
Introduction to Social Media, which will be working with?
What is Community Management and why should I know this?
Storytelling in Social Media
Social media in practice
Defining Social media and various Social Media Platforms
To implement a Social Media Program
Effective and interesting Storytelling in practice
Integrating Social Media in your on-line and off-line distribution strategy

Subjects to be discussed:
Definding a focus for your online activities
Google, algorithms and effects of good content on Google rankings
Strategy and implementation
Analysis and Reporting
Setting objectives and monitoring
Creating PPC campaigns and its practical handling
Conversion and optimization of websites
Turn visitors into bookers
The true value of content marketing

Target Audience
The course is for anyone who wants to use digital marketing on a commercial and strategic manner, and understand how they work, such as:
Revenue Managers
Sales & Marketing Manager
General Managers and Hotel Managers
Group Sales Department
Commercial Managers
The desk managers and receptionists
Reservation Managers and reservation staff

From €276,50 (Non Refundable) including course material, coffee breaks and lunch. VAT (if any) is not included.

About Taktikon Consulting
Taktikon is one of the leading Training and Consultancies within Revenue Management and Distribution, based in Stockholm and Amsterdam. Annemarie Gubanski founded the company in 2010...Read more---->
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Contact Us

SE-John Ericssons Gatan 13B, Stockholm
NL-Willemsstraat 99 D, Amsterdam

Tel SE: +46 (0)73 9044 222
Tel NL: +31 (0)6 55 81 00 86