In this course in Distribution Management help you to develop a framework for a strategic distribution and technology strategy. We cover the current IT capabilities and standards and how to use these strategically. We explain how to get commitment within the organisation for implementing this strategy. We look at strategic distribution management in which we help you focus on your best channels.
Monday 13th of November 2017 in Stockholm
Monday 11th of December 2017 in Amsterdam
Background in Distribution Management
The Distribution Schedule explained
Understanding the Customer Decision Journey
Distribution Landscape and Technical basics
Business models. Retail, Merchant, Opaque, etc.
Rate Parity and it’s impact on Distribution Strategies
Technology in Distribution Management
Data analysis and monitoring
Subjects to be discussed:
Revenue Management tools; PMS, Channel Managers, CRS, Website, etc.
Understanding how the different channels work together
Working with the various distribution channels
Choosing between Rate Parity and Rate Integrity
Resources needed to create a successful Distribution Strategy
Outpacing your competitors with the optimal Distribution Strategy
Technology within Distribution Management, finding the right tools and systems
How to monitor succes and improve your analysing skills
The course is for anyone who wants to use the different Distribution Channels in a commercial and strategic manner and want to understand how they work, such as:
Front Desk Managers and Receptionists
Reservation Managers and Reservation staff
Sales & Marketing Managers
General Managers and Hotel Managers
Group Sales Department
From €276,50 (Non Refundable) including course material, coffee breaks and lunch. VAT (if any) is not included.