Strategic Revenue Management

This course provides guidance on how to use and interpret the benchmark reports and focuses on increasing the knowledge required to create a Revenue Management focused company. We go through market segmentation, creating a demand-based flexible pricing strategy and increasing forecasting skills. The course focuses on the strategic implementation of the measures required to implement Revenue Management in an organization and increases skills to communicate Revenue Management strategies within the facility and use of tools and reports.

Dates
TBA in Stockholm
Tuesday 21st of November 2017 in Amsterdam

Agenda
Strategic goals within your business
Defining who your competitors are
Positioning yourself against your competitors
Market segmentation and finding the optimal marketing mix
Strategic Benchmarking
Demand-based pricing in Action

 Subjects to be discussed
Market segmentation and creating profit opportunities
To identify your competitors
Review Score and its impact on price strategies
How to choose the optimal Compset (competitor group) for Benchmarking purposes
Understanding demand and working with factors that create demand
To use Key Performance Indexes to developing a functioning forecast
An Introduction to Demand-Based Pricing and pricing models

 Target Audience

This course is designed for those who have had some exposure to Revenue Management and who wish to build on their knowledge in Revenue Management. Perfect for moving from the booking to the Revenue or the front desk staff who want to contribute more to the performance of revenue management within the company, such as:
Revenue Managers
Front Desk Managers and Receptionists
Reservation Managers and Reservation staff
Sales & Marketing Managers
General Managers and Hotel Managers
Group Sales Department

Cost
From €276,50 (Non Refundable) including course material, coffee breaks and lunch. VAT (if any) is not included.

About Taktikon Consulting
Taktikon is one of the leading Training and Consultancies within Revenue Management and Distribution, based in Stockholm and Amsterdam. Annemarie Gubanski founded the company in 2010...Read more---->
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Contact Us

SE-John Ericssons Gatan 13B, Stockholm
NL-Willemsstraat 99 D, Amsterdam
info@taktikon.com

Tel SE: +46 (0)73 9044 222
Tel NL: +31 (0)6 55 81 00 86