For years, the Property Management System has been the operational heart of the hotel. But today’s guest does not experience your systems, they experience your hotel. And that raises an important question:Is your PMS still focused on rooms… or is it helping you manage the full guest experience? Most hotels still use their PMS the […]
Segmentation has always been a cornerstone of Revenue Management. Corporate.Leisure.Group.Wholesale.OTA. We build budgets around it.We forecast with it.We report to ownership through it. But here’s the uncomfortable question: Is your segmentation structure helping you make better commercial decisions, or just helping you organise data? Because in today’s demand landscape, that difference matters more than ever. […]
In many hotels, Meetings & Events sales is still measured by one thing: Did we book the room? But strong performance in M&E is not defined by occupancy alone. It is defined by the total value of each booking. And that value is not created at the moment of confirmation; it is shaped throughout the […]
Many hotels see OTAs and direct bookings as competing channels.But when it comes to distribution in hospitality, the most successful hotels understand that both play an important role. The real question is not OTA or Direct.It is how to use digital marketing and distribution channels strategically to maximise revenue and guest relationships. The debate around […]
Revenue Management is entering a new phase.At this year’s ITB Berlin fair, one theme appeared again and again in conversations across the industry: AI is rapidly changing how travellers search, compare and eventually book hotels. For hoteliers, this does not only affect technology. It affects distribution strategies, marketing decisions, and how hotels make themselves discoverable […]
For years, hotels have treated Digital Marketing and Revenue Management as two separate disciplines. One drives traffic.The other drives price. One talks impressions and clicks.The other talks ADR and RevPAR. But in today’s demand environment, that separation is no longer commercially sustainable. Because visibility without pricing logic creates waste.And pricing without demand generation creates dependency. […]
A soft opening is often described as a testing phase.A moment to train staff. Adjust service flow. Fix operational details. But from a Revenue Management perspective, a soft opening is something far more important: It is your first live commercial window. The way you price, position, distribute and communicate during these first weeks will shape […]
For years, Revenue Management has been about precision. Forecast accuracy.Rate optimization.Segment control.Channel mix.Automation. And it has transformed our industry. Hotels today operate with sharper data, smarter systems, and more advanced commercial structures than ever before. Yet something interesting is happening across markets: the hotels that outperform long-term are not only the most optimized, they are […]
This session explores how quality and loyalty evolve over time, and why understanding this evolution is critical for hotels today. Through everyday examples, such as bakeries, cars, and guest experiences, the speaker highlights how expectations shift, while core values remain constant Quality Is Not Static Quality is defined as meeting and exceeding customer expectations, and […]
Digital Marketing in hospitality has always been about visibility, persuasion, and conversion. For years, hotel teams optimised keywords, campaigns, and funnels to attract guests who searched, compared, clicked, and booked. That logic is now being challenged. AI-driven search is changing how guests discover hotels, how they evaluate options, and how decisions are made, often before […]
