THotel commercial strategy is changing rapidly. For years, hotels have operated with separate commercial functions where Revenue Management, Marketing, Distribution, Sales, Operations, and Technology often worked independently from each other. But as AI, changing guest behavior, rising acquisition costs, and increasingly fragmented booking journeys reshape hospitality, disconnected decision-making is becoming a growing commercial risk. Hotels […]
Hotel website conversion is one of the most overlooked drivers of direct revenue in hospitality. Hotels invest heavily in branding, photography, content and digital campaigns to attract guests. Yet surprisingly often, the hotel website itself is still treated as a digital brochure rather than what it truly should be: one of the hotel’s most important […]
Hotel commercial strategy is becoming increasingly complex. Hotels have more data, more technology, and more commercial tools available than ever before. Revenue Management Systems are becoming increasingly advanced. Marketing automation is smarter. Distribution channels are more measurable. Sales teams have better CRM systems and reporting capabilities. And yet, many hotels still struggle to achieve real […]
Hotels Are Drowning in Data, But Hotel Revenue Management Still Struggles to Act Hotel Revenue Management has never had access to more data than it does today. Hotels track demand patterns, booking pace, market positioning, guest behavior, channel performance, competitor pricing, website traffic, conversion rates, reputation scores, ancillary spend, and much more. Every week seems […]
Hotel technology strategy has become a growing priority for commercial teams looking to improve efficiency, automate processes, and modernise operations. The hotel industry has never had more technology available to it. Revenue Management Systems.CRM platforms.Marketing automation tools.BI dashboards.Upselling software.Sales enablement platforms. And yet, despite increasingly sophisticated tech stacks, many hotels still struggle to improve performance […]
In Revenue Management, hotels are not lacking data.They are lacking clarity on what actually matters. Between PMS reports, channel data, RMS outputs, and marketing dashboards, teams are overwhelmed—but still unsure what actions to take. The result?Decisions are delayed, opportunities are missed, and revenue quietly slips away. What makes this challenge even more complex is that […]
Most hotels have segmentation in place. But very few use it to actually drive Revenue Management decisions. And that is where the real opportunity is being missed. Segmentation has been a core part of Revenue Management for years. Hotels typically divide their business into: On paper, this looks structured and logical. But in practice, this […]
Most hotels don’t struggle with Revenue Management strategy. They struggle with execution. And that’s where commercial performance is won or lost. In conversations across the industry, one thing becomes clear very quickly: There is no shortage of knowledge in Revenue Management. Hotels today understand: The ideas are there.The tools are there. And yet, results often […]
For years, the Property Management System has been the operational heart of the hotel. But today’s guest does not experience your systems, they experience your hotel. And that raises an important question:Is your PMS still focused on rooms… or is it helping you manage the full guest experience? Most hotels still use their PMS the […]
Segmentation has always been a cornerstone of Revenue Management. Corporate.Leisure.Group.Wholesale.OTA. We build budgets around it.We forecast with it.We report to ownership through it. But here’s the uncomfortable question: Is your segmentation structure helping you make better commercial decisions, or just helping you organise data? Because in today’s demand landscape, that difference matters more than ever. […]
