A strong hotel online reputation has always been important, but the way guests discover and evaluate hotels is changing rapidly. For years, hotels have invested heavily in websites, photography, advertising and brand messaging. The goal was clear: attract potential guests to your website and tell your story in your own words. Today, the guest journey […]
Hotel Guest Trust is becoming an increasingly important factor in hospitality. For many years, revenue teams have focused on familiar metrics such as price, location, reputation and availability. While these factors remain important, guest expectations continue to evolve. Increasingly, travellers are looking for something else: confidence. Confidence that the hotel delivers what it promises.Confidence that […]
For many years, hotel sales teams could rely on a relatively predictable flow of enquiries. Conference requests arrived by email.Corporate accounts renewed their agreements.Meeting planners contacted a shortlist of preferred venues.Sales teams focused on responding quickly and maintaining relationships. That world is changing. Today's buyers are better informed, compare more options, expect faster responses and […]
AI hotel marketing is rapidly becoming one of the most important topics in hospitality. For more than two decades, hotels have invested heavily in digital visibility, search engine optimisation and website conversion. As travellers increasingly use AI-powered tools to discover and compare hotels, commercial teams must adapt their digital strategies to remain visible and competitive. […]
Hotel commercial strategy is one of the most discussed topics in hospitality today. Yet despite significant investments in Revenue Management, Sales, Marketing and Operations, many hotels still struggle to align their commercial teams around a common objective. Or do they? Most hospitality organisations would say they have a commercial strategy. Yet many still operate with […]
Hotel performance metrics such as occupancy, ADR, RevPAR and market share are some of the most important tools used to evaluate commercial performance in hospitality. These metrics help us understand performance, compare results, and evaluate whether commercial strategies are working. The problem is that they all have one thing in common. They tell us what […]
THotel commercial strategy is changing rapidly. For years, hotels have operated with separate commercial functions where Revenue Management, Marketing, Distribution, Sales, Operations, and Technology often worked independently from each other. But as AI, changing guest behavior, rising acquisition costs, and increasingly fragmented booking journeys reshape hospitality, disconnected decision-making is becoming a growing commercial risk. Hotels […]
Hotel website conversion is one of the most overlooked drivers of direct revenue in hospitality. Hotels invest heavily in branding, photography, content and digital campaigns to attract guests. Yet surprisingly often, the hotel website itself is still treated as a digital brochure rather than what it truly should be: one of the hotel’s most important […]
Hotel commercial strategy is becoming increasingly complex. Hotels have more data, more technology, and more commercial tools available than ever before. Revenue Management Systems are becoming increasingly advanced. Marketing automation is smarter. Distribution channels are more measurable. Sales teams have better CRM systems and reporting capabilities. And yet, many hotels still struggle to achieve real […]
Hotels Are Drowning in Data, But Hotel Revenue Management Still Struggles to Act Hotel Revenue Management has never had access to more data than it does today. Hotels track demand patterns, booking pace, market positioning, guest behavior, channel performance, competitor pricing, website traffic, conversion rates, reputation scores, ancillary spend, and much more. Every week seems […]
