Digital Marketing has become one of the most important commercial tools for hotels. From brand awareness and visibility to direct bookings and distribution costs, almost every guest journey now starts online. For years, Search Engine Optimisation (SEO) was at the heart of hotel Digital Marketing. Ranking well on Google, selecting the right keywords and driving […]
Meetings & Events represent one of the strongest commercial opportunities in hospitality, yet many hotels still don’t maximise their revenue potential. By adopting a more strategic Sales mindset, hotels can elevate the client experience, increase profitability, and strengthen long-term relationships. Upselling is not about pushing extras, it is about helping event planners make the most […]
Running a hotel today is more complex than ever. Markets shift rapidly, guest expectations are higher, and the pressure to deliver profitable results continues to grow. Many hotels feel the weight of doing everything in-house, even when resources, time, or specialised skills are limited. This article explores why outsourcing has become one of the most […]
Tomorrow’s success depends on today’s technology decisions. Artificial Intelligence is not coming, it is already transforming how hotels operate, market, and make decisions. From dynamic pricing and chatbots to predictive analytics, AI is unlocking new levels of efficiency and personalization. But before hotels can truly benefit from these innovations, they must ask a crucial question: […]
In the ever-evolving world of Digital Marketing, hotels must constantly adapt to how guests search, book, and experience their stays. Once, it was all about climbing the ranks of search engines through Search Engine Optimization (SEO). Today, Geolocation (GEO) strategies have entered the game, reshaping how hotels appear to guests based on where those guests […]
In Revenue Management, we often focus on rates, segments, and distribution. But one of the biggest untapped revenue sources in many hotels is not found in the PMS or channel manager; it is right there, in plain sight: unused or underutilised square meters. Every piece of space within your property: from the lobby corner to […]
Digital Marketing in hospitality is entering a new era. The days of endless scrolling and static listings are fading fast. The next generation of travelers does not just search; they ask, show, and trust AI to find what fits them best. Artificial Intelligence is not just changing how we use technology, it is transforming how […]
In the dynamic world of Revenue Management, every decision a hotel makes must be informed, strategic, and data-driven. Among the many tools available, Benchmarking reports stand out as one of the most powerful. They not only provide a snapshot of your property’s performance but also place it in the context of the market, competitors, and […]
Artificial Intelligence (AI) has entered nearly every part of the hotel industry, and Revenue Management is no exception. With the rise of advanced algorithms, predictive analytics, and machine learning, many hoteliers wonder: how long will it take until machines can fully take over the role of a Revenue Manager? While AI is incredibly powerful, the […]
Digital Marketing in hospitality is about to change dramatically as Artificial Intelligence (AI) reshapes how travelers search for hotels. From personalized recommendations to smarter ad targeting, AI is not only changing how hotels are found online but also how they connect with their ideal guests. For hoteliers, this means adapting their Digital Marketing strategies to […]
