Revenue Management is entering a new phase.At this year’s ITB Berlin fair, one theme appeared again and again in conversations across the industry: AI is rapidly changing how travellers search, compare and eventually book hotels. For hoteliers, this does not only affect technology. It affects distribution strategies, marketing decisions, and how hotels make themselves discoverable […]
For years, hotels have treated Digital Marketing and Revenue Management as two separate disciplines. One drives traffic.The other drives price. One talks impressions and clicks.The other talks ADR and RevPAR. But in today’s demand environment, that separation is no longer commercially sustainable. Because visibility without pricing logic creates waste.And pricing without demand generation creates dependency. […]
A soft opening is often described as a testing phase.A moment to train staff. Adjust service flow. Fix operational details. But from a Revenue Management perspective, a soft opening is something far more important: It is your first live commercial window. The way you price, position, distribute and communicate during these first weeks will shape […]
