Hotel website conversion is one of the most overlooked drivers of direct revenue in hospitality. Hotels invest heavily in branding, photography, content and digital campaigns to attract guests. Yet surprisingly often, the hotel website itself is still treated as a digital brochure rather than what it truly should be: one of the hotel’s most important […]
Hotel commercial strategy is becoming increasingly complex. Hotels have more data, more technology, and more commercial tools available than ever before. Revenue Management Systems are becoming increasingly advanced. Marketing automation is smarter. Distribution channels are more measurable. Sales teams have better CRM systems and reporting capabilities. And yet, many hotels still struggle to achieve real […]
Hotels Are Drowning in Data, But Hotel Revenue Management Still Struggles to Act Hotel Revenue Management has never had access to more data than it does today. Hotels track demand patterns, booking pace, market positioning, guest behavior, channel performance, competitor pricing, website traffic, conversion rates, reputation scores, ancillary spend, and much more. Every week seems […]
