Hotel commercial strategy is one of the most discussed topics in hospitality today. Yet despite significant investments in Revenue Management, Sales, Marketing and Operations, many hotels still struggle to align their commercial teams around a common objective. Or do they? Most hospitality organisations would say they have a commercial strategy. Yet many still operate with […]
Hotel performance metrics such as occupancy, ADR, RevPAR and market share are some of the most important tools used to evaluate commercial performance in hospitality. These metrics help us understand performance, compare results, and evaluate whether commercial strategies are working. The problem is that they all have one thing in common. They tell us what […]
THotel commercial strategy is changing rapidly. For years, hotels have operated with separate commercial functions where Revenue Management, Marketing, Distribution, Sales, Operations, and Technology often worked independently from each other. But as AI, changing guest behavior, rising acquisition costs, and increasingly fragmented booking journeys reshape hospitality, disconnected decision-making is becoming a growing commercial risk. Hotels […]
