Traditional market segments, based on factors such as purpose of travel or demographics, are only part of the puzzle when it comes to understanding your guests' needs. In today’s competitive landscape, where guest expectations are rapidly evolving, hotels must think outside the box. Behavioral segmentation—focusing on how guests act rather than who they are—can be […]
At a well-functioning hotel, everything begins with transparency and inclusion from management. The cooperation and understanding between different departments then play a critical role. A great example of this is the interplay between Revenue Management and Front Office, which we will highlight in this article.At first glance, it may seem that Revenue Management and Front […]
As Revenue Managers and hotel owners, we know that pricing strategy is at the heart of successful revenue management. Recent changes in Multi-Distribution Agreements (MDA) have given us greater freedom to set our own prices, but they have also introduced new challenges when it comes to maintaining Rate Parity—ensuring consistent pricing across various distribution channels. […]
