In many hotels, Meetings & Events sales is still measured by one thing: Did we book the room? But strong performance in M&E is not defined by occupancy alone. It is defined by the total value of each booking. And that value is not created at the moment of confirmation; it is shaped throughout the […]
Many hotels see OTAs and direct bookings as competing channels.But when it comes to digital marketing in hospitality, the most successful hotels understand that both play an important role. The real question is not OTA or Direct.It is how to use digital marketing and distribution channels strategically to maximise revenue and guest relationships. The debate […]
Revenue Management is entering a new phase.At this year’s ITB Berlin fair, one theme appeared again and again in conversations across the industry: AI is rapidly changing how travellers search, compare and eventually book hotels. For hoteliers, this does not only affect technology. It affects distribution strategies, marketing decisions, and how hotels make themselves discoverable […]
