Segmentation has always been a cornerstone of Revenue Management. Corporate.Leisure.Group.Wholesale.OTA. We build budgets around it.We forecast with it.We report to ownership through it. But here’s the uncomfortable question: Is your segmentation structure helping you make better commercial decisions, or just helping you organise data? Because in today’s demand landscape, that difference matters more than ever. […]
In many hotels, Meetings & Events sales is still measured by one thing: Did we book the room? But strong performance in M&E is not defined by occupancy alone. It is defined by the total value of each booking. And that value is not created at the moment of confirmation; it is shaped throughout the […]
Many hotels see OTAs and direct bookings as competing channels.But when it comes to distribution in hospitality, the most successful hotels understand that both play an important role. The real question is not OTA or Direct.It is how to use digital marketing and distribution channels strategically to maximise revenue and guest relationships. The debate around […]
