Hotel total revenue management is often described as the next step for Revenue Management. But perhaps the real opportunity is not simply to optimise more revenue streams. It is to look at the entire guest journey and identify where value and revenue are currently being lost. Hotels have become highly sophisticated at managing room revenue. […]
For decades, hotel Revenue Management has focused primarily on one thing: the room. Occupancy. ADR. RevPAR. We forecast room demand, optimise room rates and carefully decide which business to accept. But the guest does not only buy a room. They may eat in the restaurant. Park their car. Book an experience. Pay for an early […]
A successful hotel commercial strategy should bring Revenue Management, Sales, Marketing and Operations towards the same goal. But what happens when every department hits its KPI and the hotel still leaves money on the table? Revenue hit its RevPAR target. Sales exceeded its budget. Marketing delivered more traffic and conversions. Operations improved guest satisfaction. It […]
