Hotel performance metrics such as occupancy, ADR, RevPAR and market share are some of the most important tools used to evaluate commercial performance in hospitality. These metrics help us understand performance, compare results, and evaluate whether commercial strategies are working. The problem is that they all have one thing in common. They tell us what […]
THotel commercial strategy is changing rapidly. For years, hotels have operated with separate commercial functions where Revenue Management, Marketing, Distribution, Sales, Operations, and Technology often worked independently from each other. But as AI, changing guest behavior, rising acquisition costs, and increasingly fragmented booking journeys reshape hospitality, disconnected decision-making is becoming a growing commercial risk. Hotels […]
Hotel website conversion is one of the most overlooked drivers of direct revenue in hospitality. Hotels invest heavily in branding, photography, content and digital campaigns to attract guests. Yet surprisingly often, the hotel website itself is still treated as a digital brochure rather than what it truly should be: one of the hotel’s most important […]
