This session explores how quality and loyalty evolve over time, and why understanding this evolution is critical for hotels today. Through everyday examples, such as bakeries, cars, and guest experiences, the speaker highlights how expectations shift, while core values remain constant Quality Is Not Static Quality is defined as meeting and exceeding customer expectations, and […]
Digital Marketing in hospitality has always been about visibility, persuasion, and conversion. For years, hotel teams optimised keywords, campaigns, and funnels to attract guests who searched, compared, clicked, and booked. That logic is now being challenged. AI-driven search is changing how guests discover hotels, how they evaluate options, and how decisions are made, often before […]
Revenue Management has never been more important, or more misunderstood. In 2026, most hotels are sitting on more data, more systems, and more reports than ever before. Yet many teams still struggle with slow decisions, unclear ownership, and a feeling of being busy without being effective. The problem is rarely a lack of competence. More […]
