Many hotels see OTAs and direct bookings as competing channels.But when it comes to digital marketing in hospitality, the most successful hotels understand that both play an important role. The real question is not OTA or Direct.It is how to use digital marketing and distribution channels strategically to maximise revenue and guest relationships. The debate […]
Revenue Management is entering a new phase.At this year’s ITB Berlin fair, one theme appeared again and again in conversations across the industry: AI is rapidly changing how travellers search, compare and eventually book hotels. For hoteliers, this does not only affect technology. It affects distribution strategies, marketing decisions, and how hotels make themselves discoverable […]
For years, hotels have treated Digital Marketing and Revenue Management as two separate disciplines. One drives traffic.The other drives price. One talks impressions and clicks.The other talks ADR and RevPAR. But in today’s demand environment, that separation is no longer commercially sustainable. Because visibility without pricing logic creates waste.And pricing without demand generation creates dependency. […]
