Most hotels have segmentation in place. But very few use it to actually drive Revenue Management decisions. And that is where the real opportunity is being missed. Segmentation has been a core part of Revenue Management for years. Hotels typically divide their business into: On paper, this looks structured and logical. But in practice, this […]
Most hotels don’t struggle with Revenue Management strategy. They struggle with execution. And that’s where commercial performance is won or lost. In conversations across the industry, one thing becomes clear very quickly: There is no shortage of knowledge in Revenue Management. Hotels today understand: The ideas are there.The tools are there. And yet, results often […]
For years, the Property Management System has been the operational heart of the hotel. But today’s guest does not experience your systems, they experience your hotel. And that raises an important question:Is your PMS still focused on rooms… or is it helping you manage the full guest experience? Most hotels still use their PMS the […]
