A strong hotel online reputation has always been important, but the way guests discover and evaluate hotels is changing rapidly. For years, hotels have invested heavily in websites, photography, advertising and brand messaging. The goal was clear: attract potential guests to your website and tell your story in your own words. Today, the guest journey […]
Hotel Guest Trust is becoming an increasingly important factor in hospitality. For many years, revenue teams have focused on familiar metrics such as price, location, reputation and availability. While these factors remain important, guest expectations continue to evolve. Increasingly, travellers are looking for something else: confidence. Confidence that the hotel delivers what it promises.Confidence that […]
For many years, hotel sales teams could rely on a relatively predictable flow of enquiries. Conference requests arrived by email.Corporate accounts renewed their agreements.Meeting planners contacted a shortlist of preferred venues.Sales teams focused on responding quickly and maintaining relationships. That world is changing. Today's buyers are better informed, compare more options, expect faster responses and […]
