AI hotel discovery is changing the way travellers find and evaluate where to stay. For decades, online discovery has largely been built around search: guests entered keywords, compared results and decided which websites to visit. Now another behaviour is emerging. Instead of simply searching, travellers can ask increasingly detailed questions and receive recommendations based on […]
AI visibility for hotels is quickly becoming a new commercial consideration. For years, hotels have invested in SEO to make sure guests can find them when searching online. But what happens when guests stop searching and start asking? Instead of typing: Hotel Amsterdam city centre a traveller might ask: Which hotel in Amsterdam would you […]
AI in hospitality is often discussed in terms of efficiency. How much can we automate? How many tasks can we remove? How much faster can we process information? How much can we save? These are relevant questions. But perhaps they focus too much on what technology does and not enough on what people can do […]
