A successful hotel commercial strategy should bring Revenue Management, Sales, Marketing and Operations towards the same goal. But what happens when every department hits its KPI and the hotel still leaves money on the table? Revenue hit its RevPAR target. Sales exceeded its budget. Marketing delivered more traffic and conversions. Operations improved guest satisfaction. It […]
AI hotel discovery is changing the way travellers find and evaluate where to stay. For decades, online discovery has largely been built around search: guests entered keywords, compared results and decided which websites to visit. Now another behaviour is emerging. Instead of simply searching, travellers can ask increasingly detailed questions and receive recommendations based on […]
AI visibility for hotels is quickly becoming a new commercial consideration. For years, hotels have invested in SEO to make sure guests can find them when searching online. But what happens when guests stop searching and start asking? Instead of typing: Hotel Amsterdam city centre a traveller might ask: Which hotel in Amsterdam would you […]
