Digital Marketing for hotels is essential for success in today’s hospitality industry. But marketing alone is not enough. To achieve sustainable hotel revenue growth, it must be aligned with Revenue Management, guest needs, and the right distribution channels. Revenue Managers provide the missing link, ensuring that every marketing effort delivers measurable results. Hotels invest heavily […]
In today’s competitive hospitality landscape, the difference between a successful season and a missed opportunity often comes down to one thing: Revenue Management. Once a buzzword reserved for airlines and major hotel chains, Revenue Management has now become essential across the entire hospitality sector, including independent hotels, resorts, campsites, and even hostels. But what exactly is […]
In today’s fast-moving hospitality landscape, finding the right hotel technology is no longer a luxury, it is a necessity. From managing guest expectations to streamlining operations, hotel systems are the backbone of successful day-to-day business. Yet, with countless platforms and providers available, many hoteliers are left wondering: how do we choose the right tools for […]
The hospitality landscape is shifting fast. The traditional rhythms we have relied upon have been disrupted. Instead of steady demand across the year, seasons are shifting, with bookings coming in late and most revenue concentrated in the second half. In this new reality, hotels face a crucial question: How do we attract guests during low season, […]
For many hotels, digital marketing for hotels has historically lived in a separate silo, focused on visibility, branding, or perhaps social media presence. But as guest behaviour becomes more digital, more fragmented, and more immediate, the role of marketing is shifting. To be successful in today’s market, understanding digital marketing for hotels is crucial. Today, […]
Here’s why more and more hotels are outsourcing their distribution operations: 1. Save Time and Reduce Errors2. Get Access to Specialist Knowledge3. Improve Performance Across All Channels In short, your distribution becomes more strategic and less reactive. The distribution landscape for hotels has evolved dramatically over the past decade. What used to be a straightforward […]
Dynamic pricing helps hotels stay profitable and competitive in a rapidly changing market. There are three main reasons why every hotel should use dynamic pricing. It helps hotelt to: In today’s fast-paced hospitality industry, setting the right room price is no longer a once-a-day task. Guests book at all hours, events change demand patterns overnight, […]
Pricing is not just about numbers; it is about perception, emotions, and behavior. Research in behavioral economics and psychology shows that consumers' purchasing decisions are influenced by various psychological factors, making pricing strategies a crucial part of business strategy. In the hospitality industry, where experience is a significant part of the value, psychological pricing strategies […]
Traditional market segments, based on factors such as purpose of travel or demographics, are only part of the puzzle when it comes to understanding your guests' needs. In today’s competitive landscape, where guest expectations are rapidly evolving, hotels must think outside the box. Behavioral segmentation—focusing on how guests act rather than who they are—can be […]
At a well-functioning hotel, everything begins with transparency and inclusion from management. The cooperation and understanding between different departments then play a critical role. A great example of this is the interplay between Revenue Management and Front Office, which we will highlight in this article.At first glance, it may seem that Revenue Management and Front […]
