Prior to Revenue Forum Event in Stockholm, Taktikon asked Oaky to look into their data and see which impact personalization have on the business and leisure segment.

Watch a short film and download the white paper to take part of all the conclusions.

What's inside

Oaky have dived deeper into our pre-arrival upselling data and analysed over 85,000 reservations across three European markets (Sweden, the UK, and Italy) to uncover the differences between the most typical guest segments — leisure and business travellers. Download the whitepaper and find out:

• Guest segment share (leisure vs business) per market
• Upsell revenue share per guest segment
• Average spend per guest request
• Average open and conversion rates
• Best-performing room upgrades and deals per guest segment
• How to boost the performance of deals per segment.