Prior to Revenue Forum Event
in Stockholm, Taktikon asked Oaky to look into their data and see which
impact personalization have on the business and leisure segment.

Watch a short film and download the white paper to take part of all the conclusions.What's insideOaky
have dived deeper into our pre-arrival upselling data and analysed over
85,000 reservations across three European markets (Sweden, the UK, and
Italy) to uncover the differences between the most typical guest
segments — leisure and business travellers. Download the whitepaper and
find out:

• Guest segment share (leisure vs business) per marketUpsell revenue share per guest segmentAverage spend per guest requestAverage open and conversion ratesBest-performing room upgrades and deals per guest segmentHow to boost the performance of deals per segment.