Before Revenue Forum, Taktikon asked Oaky to look into their data and see which impact personalization have on the business and leisure segment.
Oaky have dived deeper into our pre-arrival upselling data and analysed over 85,000 reservations across three European markets (Sweden, the UK, and Italy) to uncover the differences between the most typical guest segments — leisure and business travellers. Download the whitepaper and find out:
- Guest segment share (leisure vs business) per market
- Upsell revenue share per guest segment
- Average spend per guest request
- Average open and conversion rates
- Best-performing room upgrades and deals per guest segment
- How to boost the performance of deals per segment.