Prior to Revenue Forum Event in Stockholm, Taktikon asked Oaky to look into their data and see which impact personalization have on the business and leisure segment.
Oaky have dived deeper into our pre-arrival upselling data and analysed over 85,000 reservations across three European markets (Sweden, the UK, and Italy) to uncover the differences between the most typical guest segments — leisure and business travellers. Download the whitepaper and find out:
- Guest segment share (leisure vs business) per market
- Upsell revenue share per guest segment
- Average spend per guest request
- Average open and conversion rates
- Best-performing room upgrades and deals per guest segment
- How to boost the performance of deals per segment.