In the ever-evolving world of Digital Marketing, hotels must constantly adapt to how guests search, book, and experience their stays. Once, it was all about climbing the ranks of search engines through Search Engine Optimization (SEO). Today, Geolocation (GEO) strategies have entered the game, reshaping how hotels appear to guests based on where those guests […]
In Revenue Management, we often focus on rates, segments, and distribution. But one of the biggest untapped revenue sources in many hotels is not found in the PMS or channel manager; it is right there, in plain sight: unused or underutilised square meters. Every piece of space within your property: from the lobby corner to […]
Digital Marketing in hospitality is entering a new era. The days of endless scrolling and static listings are fading fast. The next generation of travelers does not just search; they ask, show, and trust AI to find what fits them best. Artificial Intelligence is not just changing how we use technology, it is transforming how […]
