Revenue pressure in hospitality has never been higher. Costs are rising, guest behavior keeps shifting, and technology promises a lot, but doesn’t automatically deliver results.Yet despite all these changes, many hotels are still struggling with the same commercial challenges year after year. In 2026, Revenue Management is no longer about having the right system. It […]
Digital Marketing drives traffic to your hotel, but traffic alone does not create revenue. The real value is unlocked when visitors actually complete the booking. For many hotels, conversion is still the weakest link in the digital chain. In Digital Marketing for hotels, success is often measured by clicks, impressions and website sessions. These metrics […]
AI is no longer just a support tool in hospitality. A new generation of technology is emerging that can actively take decisions, execute actions, and learn from results. These are AI Agents for Hotels and they will change how hotel teams work. For years, hotels have invested in systems designed to support people: PMS, RMS, […]
