For years, Revenue Management has been about precision. Forecast accuracy.Rate optimization.Segment control.Channel mix.Automation. And it has transformed our industry. Hotels today operate with sharper data, smarter systems, and more advanced commercial structures than ever before. Yet something interesting is happening across markets: the hotels that outperform long-term are not only the most optimized, they are […]
This session explores how quality and loyalty evolve over time, and why understanding this evolution is critical for hotels today. Through everyday examples, such as bakeries, cars, and guest experiences, the speaker highlights how expectations shift, while core values remain constant Quality Is Not Static Quality is defined as meeting and exceeding customer expectations, and […]
Digital Marketing in hospitality has always been about visibility, persuasion, and conversion. For years, hotel teams optimised keywords, campaigns, and funnels to attract guests who searched, compared, clicked, and booked. That logic is now being challenged. AI-driven search is changing how guests discover hotels, how they evaluate options, and how decisions are made, often before […]
