Digital Marketing in hospitality has always been about visibility, persuasion, and conversion. For years, hotel teams optimised keywords, campaigns, and funnels to attract guests who searched, compared, clicked, and booked. That logic is now being challenged. AI-driven search is changing how guests discover hotels, how they evaluate options, and how decisions are made, often before […]
Revenue Management has never been more important, or more misunderstood. In 2026, most hotels are sitting on more data, more systems, and more reports than ever before. Yet many teams still struggle with slow decisions, unclear ownership, and a feeling of being busy without being effective. The problem is rarely a lack of competence. More […]
Loyalty has long been one of the most powerful concepts in travel. Airlines, hotels and travel brands have invested heavily in programmes designed to reward repeat customers with status, recognition and tangible benefits. For many travellers, loyalty is not about luxury; it is about predictability, progress and being recognised over time. But loyalty programmes are […]
