AI hotel marketing is rapidly becoming one of the most important topics in hospitality. For more than two decades, hotels have invested heavily in digital visibility, search engine optimisation and website conversion. As travellers increasingly use AI-powered tools to discover and compare hotels, commercial teams must adapt their digital strategies to remain visible and competitive. […]
Hotel commercial strategy is one of the most discussed topics in hospitality today. Yet despite significant investments in Revenue Management, Sales, Marketing and Operations, many hotels still struggle to align their commercial teams around a common objective. Or do they? Most hospitality organisations would say they have a commercial strategy. Yet many still operate with […]
Hotel performance metrics such as occupancy, ADR, RevPAR and market share are some of the most important tools used to evaluate commercial performance in hospitality. These metrics help us understand performance, compare results, and evaluate whether commercial strategies are working. The problem is that they all have one thing in common. They tell us what […]
