For many years, hotel sales teams could rely on a relatively predictable flow of enquiries. Conference requests arrived by email.Corporate accounts renewed their agreements.Meeting planners contacted a shortlist of preferred venues.Sales teams focused on responding quickly and maintaining relationships. That world is changing. Today's buyers are better informed, compare more options, expect faster responses and […]
AI hotel marketing is rapidly becoming one of the most important topics in hospitality. For more than two decades, hotels have invested heavily in digital visibility, search engine optimisation and website conversion. As travellers increasingly use AI-powered tools to discover and compare hotels, commercial teams must adapt their digital strategies to remain visible and competitive. […]
Hotel commercial strategy is one of the most discussed topics in hospitality today. Yet despite significant investments in Revenue Management, Sales, Marketing and Operations, many hotels still struggle to align their commercial teams around a common objective. Or do they? Most hospitality organisations would say they have a commercial strategy. Yet many still operate with […]
