A soft opening is often described as a testing phase.A moment to train staff. Adjust service flow. Fix operational details. But from a Revenue Management perspective, a soft opening is something far more important: It is your first live commercial window. The way you price, position, distribute and communicate during these first weeks will shape […]
For years, Revenue Management has been about precision. Forecast accuracy.Rate optimization.Segment control.Channel mix.Automation. And it has transformed our industry. Hotels today operate with sharper data, smarter systems, and more advanced commercial structures than ever before. Yet something interesting is happening across markets: the hotels that outperform long-term are not only the most optimized, they are […]
This session explores how quality and loyalty evolve over time, and why understanding this evolution is critical for hotels today. Through everyday examples, such as bakeries, cars, and guest experiences, the speaker highlights how expectations shift, while core values remain constant Quality Is Not Static Quality is defined as meeting and exceeding customer expectations, and […]
Digital Marketing in hospitality has always been about visibility, persuasion, and conversion. For years, hotel teams optimised keywords, campaigns, and funnels to attract guests who searched, compared, clicked, and booked. That logic is now being challenged. AI-driven search is changing how guests discover hotels, how they evaluate options, and how decisions are made, often before […]
Revenue Management has never been more important, or more misunderstood. In 2026, most hotels are sitting on more data, more systems, and more reports than ever before. Yet many teams still struggle with slow decisions, unclear ownership, and a feeling of being busy without being effective. The problem is rarely a lack of competence. More […]
Loyalty has long been one of the most powerful concepts in travel. Airlines, hotels and travel brands have invested heavily in programmes designed to reward repeat customers with status, recognition and tangible benefits. For many travellers, loyalty is not about luxury; it is about predictability, progress and being recognised over time. But loyalty programmes are […]
Choosing the right technology is no longer an IT exercise. For hotels, technology decisions directly affect revenue, operations, guest experience, and the ability to scale. A PMS, RMS, Channel Manager, CRS, CRM, BI tools, and integrations form the backbone of how a hotel operates every single day. Yet many hotels underestimate how the investigation process […]
Revenue pressure in hospitality has never been higher. Costs are rising, guest behavior keeps shifting, and technology promises a lot, but doesn’t automatically deliver results.Yet despite all these changes, many hotels are still struggling with the same commercial challenges year after year. In 2026, Revenue Management is no longer about having the right system. It […]
Digital Marketing drives traffic to your hotel, but traffic alone does not create revenue. The real value is unlocked when visitors actually complete the booking. For many hotels, conversion is still the weakest link in the digital chain. In Digital Marketing for hotels, success is often measured by clicks, impressions and website sessions. These metrics […]
AI is no longer just a support tool in hospitality. A new generation of technology is emerging that can actively take decisions, execute actions, and learn from results. These are AI Agents for Hotels and they will change how hotel teams work. For years, hotels have invested in systems designed to support people: PMS, RMS, […]
