For decades, hotel Revenue Management has focused primarily on one thing: the room. Occupancy. ADR. RevPAR. We forecast room demand, optimise room rates and carefully decide which business to accept. But the guest does not only buy a room. They may eat in the restaurant. Park their car. Book an experience. Pay for an early […]
A successful hotel commercial strategy should bring Revenue Management, Sales, Marketing and Operations towards the same goal. But what happens when every department hits its KPI and the hotel still leaves money on the table? Revenue hit its RevPAR target. Sales exceeded its budget. Marketing delivered more traffic and conversions. Operations improved guest satisfaction. It […]
AI hotel discovery is changing the way travellers find and evaluate where to stay. For decades, online discovery has largely been built around search: guests entered keywords, compared results and decided which websites to visit. Now another behaviour is emerging. Instead of simply searching, travellers can ask increasingly detailed questions and receive recommendations based on […]
AI visibility for hotels is quickly becoming a new commercial consideration. For years, hotels have invested in SEO to make sure guests can find them when searching online. But what happens when guests stop searching and start asking? Instead of typing: Hotel Amsterdam city centre a traveller might ask: Which hotel in Amsterdam would you […]
AI in hospitality is often discussed in terms of efficiency. How much can we automate? How many tasks can we remove? How much faster can we process information? How much can we save? These are relevant questions. But perhaps they focus too much on what technology does and not enough on what people can do […]
Hotel Revenue Management is often associated with pricing. Are our rates right?Should we increase the price?Are we keeping pace with the market?Why are our competitors filling faster than we are? These are important questions. But before discussing price, there is an even more fundamental question: Can the guest actually book the room? A hotel can […]
Every meeting enquiry is a race against time. When a potential customer contacts your hotel or venue, they're rarely waiting for just one response. They're comparing options, evaluating service and often making decisions faster than ever before. The hotel that responds quickly, professionally and personally has a significant competitive advantage. Yet many sales teams still […]
Hotel technology implementation is about far more than installing new software. Every year, hotels invest significant amounts of time and money in new technology. New PMS platforms. Revenue Management Systems. CRM solutions. Guest messaging tools. Business Intelligence. Yet many hotel technology projects fail long before the software is even installed. Not because the technology is […]
Hotel technology strategy has never been more important. Every week, new solutions promise to improve revenue, automate operations or enhance the guest experience. AI, RMS, CRM, booking engines, business intelligence platforms and digital marketing tools all compete for attention. The question is no longer which technology is available. The question is whether the technology solves […]
Cultural intelligence hospitality leaders need is becoming increasingly important as hotel teams become more international and diverse. Leadership advice is everywhere. Be more transparent.Communicate clearly.Give feedback.Make decisions faster.Build stronger teams. The assumption behind much of this advice is that everyone shares the same understanding of what good leadership looks like. But what if they don't? […]
