Hotel Revenue Management is often associated with pricing. Are our rates right?Should we increase the price?Are we keeping pace with the market?Why are our competitors filling faster than we are? These are important questions. But before discussing price, there is an even more fundamental question: Can the guest actually book the room? A hotel can […]
Every meeting enquiry is a race against time. When a potential customer contacts your hotel or venue, they're rarely waiting for just one response. They're comparing options, evaluating service and often making decisions faster than ever before. The hotel that responds quickly, professionally and personally has a significant competitive advantage. Yet many sales teams still […]
Hotel technology implementation is about far more than installing new software. Every year, hotels invest significant amounts of time and money in new technology. New PMS platforms. Revenue Management Systems. CRM solutions. Guest messaging tools. Business Intelligence. Yet many hotel technology projects fail long before the software is even installed. Not because the technology is […]
Hotel technology strategy has never been more important. Every week, new solutions promise to improve revenue, automate operations or enhance the guest experience. AI, RMS, CRM, booking engines, business intelligence platforms and digital marketing tools all compete for attention. The question is no longer which technology is available. The question is whether the technology solves […]
Cultural intelligence hospitality leaders need is becoming increasingly important as hotel teams become more international and diverse. Leadership advice is everywhere. Be more transparent.Communicate clearly.Give feedback.Make decisions faster.Build stronger teams. The assumption behind much of this advice is that everyone shares the same understanding of what good leadership looks like. But what if they don't? […]
A strong hotel online reputation has always been important, but the way guests discover and evaluate hotels is changing rapidly. For years, hotels have invested heavily in websites, photography, advertising and brand messaging. The goal was clear: attract potential guests to your website and tell your story in your own words. Today, the guest journey […]
Hotel Guest Trust is becoming an increasingly important factor in hospitality. For many years, revenue teams have focused on familiar metrics such as price, location, reputation and availability. While these factors remain important, guest expectations continue to evolve. Increasingly, travellers are looking for something else: confidence. Confidence that the hotel delivers what it promises.Confidence that […]
For many years, hotel sales teams could rely on a relatively predictable flow of enquiries. Conference requests arrived by email.Corporate accounts renewed their agreements.Meeting planners contacted a shortlist of preferred venues.Sales teams focused on responding quickly and maintaining relationships. That world is changing. Today's buyers are better informed, compare more options, expect faster responses and […]
AI hotel marketing is rapidly becoming one of the most important topics in hospitality. For more than two decades, hotels have invested heavily in digital visibility, search engine optimisation and website conversion. As travellers increasingly use AI-powered tools to discover and compare hotels, commercial teams must adapt their digital strategies to remain visible and competitive. […]
Hotel commercial strategy is one of the most discussed topics in hospitality today. Yet despite significant investments in Revenue Management, Sales, Marketing and Operations, many hotels still struggle to align their commercial teams around a common objective. Or do they? Most hospitality organisations would say they have a commercial strategy. Yet many still operate with […]
