The hospitality landscape is shifting fast. The traditional rhythms we have relied upon have been disrupted. Instead of steady demand across the year, seasons are shifting, with bookings coming in late and most revenue concentrated in the second half. In this new reality, hotels face a crucial question: How do we attract guests during low season, […]
For many hotels, digital marketing for hotels has historically lived in a separate silo, focused on visibility, branding, or perhaps social media presence. But as guest behaviour becomes more digital, more fragmented, and more immediate, the role of marketing is shifting. To be successful in today’s market, understanding digital marketing for hotels is crucial. Today, […]
Here’s why more and more hotels are outsourcing their distribution operations: 1. Save Time and Reduce Errors2. Get Access to Specialist Knowledge3. Improve Performance Across All Channels In short, your distribution becomes more strategic and less reactive. The distribution landscape for hotels has evolved dramatically over the past decade. What used to be a straightforward […]
Dynamic pricing helps hotels stay profitable and competitive in a rapidly changing market. There are three main reasons why every hotel should use dynamic pricing. It helps hotelt to: In today’s fast-paced hospitality industry, setting the right room price is no longer a once-a-day task. Guests book at all hours, events change demand patterns overnight, […]
Pricing is not just about numbers; it is about perception, emotions, and behavior. Research in behavioral economics and psychology shows that consumers' purchasing decisions are influenced by various psychological factors, making pricing strategies a crucial part of business strategy. In the hospitality industry, where experience is a significant part of the value, psychological pricing strategies […]
Traditional market segments, based on factors such as purpose of travel or demographics, are only part of the puzzle when it comes to understanding your guests' needs. In today’s competitive landscape, where guest expectations are rapidly evolving, hotels must think outside the box. Behavioral segmentation—focusing on how guests act rather than who they are—can be […]
At a well-functioning hotel, everything begins with transparency and inclusion from management. The cooperation and understanding between different departments then play a critical role. A great example of this is the interplay between Revenue Management and Front Office, which we will highlight in this article.At first glance, it may seem that Revenue Management and Front […]
As Revenue Managers and hotel owners, we know that pricing strategy is at the heart of successful revenue management. Recent changes in Multi-Distribution Agreements (MDA) have given us greater freedom to set our own prices, but they have also introduced new challenges when it comes to maintaining Rate Parity—ensuring consistent pricing across various distribution channels. […]
The hospitality industry is an ever-changing and competitive market where small adjustments can make a significant difference. In today's market, innovative strategies are required to optimize revenue, and Revenue Management is one of the most powerful tools for this purpose. Revenue Management is about selling the right room to the right customer at the right […]
In the hotel industry, loyalty has always been the key to success. Building strong relationships and having repeat guests is crucial for a profitable and competitive hotel. However, in the modern digital era and a world moving towards increased individualisation, more than traditional loyalty methods are required. To meet guest expectations, the hotel industry must […]
