- Who are you?
My name is Arthur Ghekiere From Myhotelshop, Direct Booking Maximizer for the Benelux region.
- How did you end up with MyHotelShop?
I met Ulli Kastner (Myhotelshop CEO) during a fair that was hosted by my university, on which he introduced me to Myhotelshop and I was immediately sold on the idea.
- What do you think are the two things that nobody within the industry knows about you?
1. I have a ridiculous passion for history.
2. I have a fear of heights that appears randomly.
- What are you going to talk about during the seminar?
I will talk about how Metasearch platforms work and what role they can play in the distribution mix
- What are the key points you want the participants to take with you from your speech?
I want them to realize how metasearch platforms work and how they can become an important piece of their distribution strategy. I want them to realize how OTAs have become such a powerhouse in the distribution mix and what tools they can use to get there.